Aim to sell.

The process of selling your home takes a lot more than the plain old “If you list it, they will come.” mentality. We already know that, but of course, that assumes that you want to get the most that the market will allow for it.

In reality, the real estate market is highly competitive, buyers push back, and the value of your home is up for negotiation until the sale is finalized. In reality, there is nothing passive about this business or selling your home. That’s why it literally pays to list with the right real estate agent.

So if you’re looking for that right real estate agent, here are some things we think you should look for:
Experience really does count.

When you’re selling your home, the value of working with an experienced professional is definitely something that you can literally see. How? It will show in the sale price they help you to negotiate.
On the other hand, there’s a huge list of details that require attention that you might not notice along the way. We like to think that there’s real value in knowing what you need to know in order to not just sell your home, but more importantly, to get the most money for it possible.

Value is a matter of how you look at it.

One of the challenges of selling your home is understanding that its value both is and isn’t a matter of opinion. The trick is to know which opinions matter and why they matter.
The real estate market itself is really just a combination of what buyers and sellers have been agreeing to together lately. It trends up or down, and people use that as a starting point.

Within those trends, however, there are techniques for addressing what people think the value is – for leading buyers to offer more for your home than the others they may be considering. The trick is to start by paying attention to the things they’re most likely to respond to. And we can help with that.

Pricing is always strategic.

Like we said, setting the value of your home is a matter reaching an agreement with a buyer. To that end, setting an asking price is just the starting point of a conversation. The challenge is to set a price that won’t keep people away, but also one that doesn’t leave any money on the table.

But how do you get there?

With experience. We see pricing a home as an art form that starts with a deep understanding of the real estate market, but also includes some tricks and techniques. Of course, it ends up being different for every home, and that takes some time and investment to get good results.

Take on the necessary things.

You know the bumps and bruises in your house that you’ve come to accept as its “character”? When you’re selling your home it really does pay to realize that buyers see them differently.


To them, those little love marks are repairs that they’ll have to take on – and they drive the perceived value down. In some cases, they will actually turn buyers off, in others it will lead to lower offers.

That’s why we do a walk-through with our clients, and provide a list of recommended repairs and fixes. Think about it – sometimes the cost of a new dishwasher and fridge is significantly less than the sale value created by a refreshed kitchen. On the other hand, if the cost of re-shingling the roof will not be defrayed by an increase in sale price, you may want to hold off on a job that large.

Stage it to sell it.

It’s a well-proven fact in the real estate business that, when you’re selling your home, buyers respond better to a depersonalized environment. That means removing as much of yourselves from your home as possible before potential buyers come in.

That makes a lot of sense when you think about it.

Buyers want to be able to imagine their lives in the homes they consider. The trappings of your life there – like family photos or the dog’s bed – end up being distracting.

Also worth thinking about is the difference between what’s been comfortable for you and what shows your house off at its best. A room where you regularly enjoy two sofas, for instance, might show better and create a sense of space with just one.

Sound like a difficult task? We’ll work with you to make those decisions and take action to prep your house for sale.

Marketing really does matter.

Back to that “if you list it, they will come” point we made earlier, selling your home is not that big of a job.

We think too many agents see MLS listings and open houses as the elixir of sales. But they aren’t.
The goal is to get as many potential buyers to see your home in as short a time as possible, to encourage competition for your home, and to drive its perceived value up in their eyes. Understanding that 90% of buyers start their search online, our listings feature high quality photography, a well conceived, hosted video tour, and a 3D walk-through. We also make active use of social media, have our own local radio show and are always looking for new and innovative ways to generate interest in our listed properties. In short, we’ll get your home out there for everyone to see, and make sure it looks its best.

It takes a team.

Since the average day is just 24 hours long, there’s only so much a single person can do. On the other hand, when people work together towards common goals, a whole lot more gets done. We believe in the power of teamwork, and we work together to provide the best and most effective service imaginable.

It’s about building a relationship.

For anyone selling a home, the best results happen when we build some trust – when answers are provided, anxieties are addressed, and expectations are met.

One side effect of trust is that it leads people to like each other. We don’t start any of our business relationships with a promise of becoming friends, but we’ve found that it happens pretty often when we work together. The value of honest relationships starts with the satisfaction we provide our clients, but it comes back to us in repeat business and referrals. In truth though, these benefits are just a side effect of our values. We like people, and we enjoy helping them accomplish their goals.

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